Are you aiming to increase sales, build brand awareness, or promote a new product? Setting specific goals will help shape your campaign strategy and ensure that your emails are targeted and focused

Segment your email list based on demographics, interests and past interactions. This allows you to tailor your content to different groups, increasing relevance and engagement. Conduct surveys or analyse customer data to gain insights into their preferences and needs.

Have you ever clicked on an email because of the subject? The subject line is the first impression your email makes. Keep it concise, compelling, and relevant to the email content. Experiment with different techniques like personalisation, urgency, or curiosity.

Your email content should be valuable, informative, and visually appealing. Use a clear and concise writing style, and incorporate eye-catching visuals, such as images or videos, to enhance engagement. Include a strong call-to-action (CTA) that encourages recipients to take the desired action.

With the majority of emails being opened on mobile devices, it’s essential to ensure your emails are mobile-friendly, keeping your layout simple and easy to navigate.

Before sending your campaign to your entire list, conduct A/B testing. Test different subject lines, content variations, or CTAs to identify what resonates best with your audience. Additionally, track key metrics such as open rates, click-through rates, and conversions to measure the success of your campaign and make data-driven improvements.

Take advantage of automation tools to streamline your email campaigns and deliver personalised content based on user behaviour or preferences. Use dynamic content to tailor emails to specific segments, making recipients feel valued and increasing engagement.

Remember to follow up your email campaigns on social media, digital advertising and printed formats too to cover all bases.