At Glow, we design campaigns that make complex services easy to understand. For Meachers Global Logistics, our latest Freight Forwarding campaign needed to do just that – communicate expertise and reliability without overcomplicating the message.
Building on Meachers’ established visual identity, we developed a campaign that highlights their freight forwarding services as efficient, adaptable, and trustworthy. The creative approach focused on clarity: simple language, confident design, and strong brand consistency across every platform.
A visual system built for clarity
The campaign uses a clean, structured layout that mirrors the precision of the Meachers service. The brand palette and typography were applied with discipline to keep every asset clear and recognisable. Custom vector graphics and refined icons were introduced to simplify complex logistics themes, while photography brought scale and professionalism without losing accessibility. The result is a visual language that feels direct, capable, and cohesive.
Consistency across every touchpoint
From strategy to delivery, we ensured the message carried seamlessly across all formats:
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Email campaigns focused on awareness and conversion
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Static and carousel LinkedIn posts designed for engagement and clarity
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Digital banners and pop-ups extending reach and visibility
- Landing page ensuring trackable data
Every asset worked together to create a single, coherent impression of Meachers as a dependable partner in freight forwarding – one that delivers globally but communicates locally.
Design that supports the message
This campaign demonstrates how disciplined design can make specialist services accessible. By aligning tone, layout, and language, we created a campaign that is confident without being overstated – and one that reflects the way Meachers operates: clear, capable, and built on trust.
🚛 Freight Forwarding with Ease – clear design, consistent delivery.
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