Working alongside our American partner, Crown Rock Communications, we supported Helios Consulting in strengthening its presence as a Workday Partner through Workday partner marketing, strategic marketing and considered design. The goal was clear: to build awareness, bring clarity to its message and support sustainable growth across international markets, while remaining true to Helios’ expertise and values.
Helios Consulting operates within a competitive and specialist space. As an official Workday Partner, it delivers implementation and optimisation services to organisations across North America and Europe. While its technical capability and industry knowledge were already well established, Helios recognised the need to elevate how it presented itself within the wider Workday ecosystem. This meant creating a consistent and credible brand voice that reflected its professionalism, approachability and commitment to quality.
Our work focused on developing a clear Workday partner marketing framework that could adapt across regions while maintaining coherence. This included refining brand messaging, aligning visual identity and ensuring that all communications spoke with one voice. By doing so, Helios gained a stronger and more recognisable presence among clients, partners and prospective talent. The approach prioritised both function and feeling, ensuring that every touchpoint conveyed confidence without losing warmth.
A key element of the project was supporting Helios’ growing apprenticeship division. Building a sense of community around this initiative was essential, as it plays an important role in shaping future specialists within the Workday space. Through targeted content and thoughtful design, we helped position the apprenticeship programme as an accessible and credible entry point into a highly skilled industry. This also contributed to improved employer branding, allowing Helios to communicate its values clearly to current and future team members.
The result is a Workday partner marketing function that is structured, consistent and high performing. It supports greater brand visibility while also contributing directly to business growth. Helios is now better equipped to tell its story, articulate its value and engage meaningfully with its audience across multiple markets.
This ongoing partnership continues to reinforce Helios’ position within the global Workday ecosystem. With strategic support from both our team and Crown Rock Communications, Helios is well placed to maintain momentum, strengthen relationships and build lasting recognition in a constantly evolving landscape.
About Helios Consulting
Helios Consulting is an official Workday Partner, delivering specialist implementation and optimisation services to clients across North America and Europe. Its focus is on helping organisations make the most of their Workday investment through expert guidance, practical solutions and a people-centred approach.
