It’s not every day you get to create design and marketing magic for superyacht marinas in the world’s most beautiful destinations — but when you do, you grab your passport (and your mouse) and get stuck in.
Since early 2023, we’ve been working with IGY Marinas, a luxury marina operator with locations stretching from Miami to the Red Sea. With 24 marinas across 14 countries and an ever-growing roster of high-end events and campaigns, their marketing needs are fast, diverse, and full of energy. And we’re here for it.
Big brand. Bigger ambitions.
Let’s set the scene: IGY isn’t your average marina operator. They’re global leaders in the luxury leisure space, welcoming thousands of superyachts and visitors every year. So, when they came to us, they weren’t just looking for pretty visuals. They wanted a design and marketing partner who could keep up with their pace, understand their audience, and support their brand across continents.
And that’s where we came in.
“Glow’s exceptional customer service and attention to detail have been invaluable. We’re excited to keep growing our partnership with them.”
— Bert Fowles, Former Vice President of Marketing & Sales, IGY Marinas
What does the partnership look like?
It’s part creative powerhouse, part strategic back-up crew.
With IGY’s marketing teams split between the UK and the US, working across transatlantic time zones is a bit of an art form. We’ve built a smooth, agile process with quick calls, flexible deadlines, and regular Teams chats that keep everything running like clockwork.
From destination launches to digital campaigns, we’re here to jump in wherever needed — and deliver standout creative at speed.
Here’s just a taste of what we create:
Sales and marketing decks
Marina launch campaigns
Brochures, destination and captains’ guides
Event campaigns — think F1 Miami, Monte Carlo parties, and major yacht shows
Signage and digital assets
Social graphics and animation
Brand development and guidelines
Whether it’s a sleek showreel for a luxury yacht event or a high-impact digital ad for a marina opening, we’re all about making IGY’s brand feel consistently premium, wherever it shows up.
Why it works
Great marketing in the leisure and tourism industry isn’t just about looking polished — it’s about creating emotion, desire, and connection. Whether you’re selling a marina berth or a bucket-list destination, the right creative tells a story that people want to be part of.
IGY understands that. They know the value of design that speaks to their audience, and they trust us to deliver it — every time. And when a client gives you space to be creative, challenge ideas, and bring new concepts to the table? That’s where the good stuff happens.
The joy of working in a fast-paced, high-end global sector is why partnerships like this, inspire us as an agency. IGY gets how great design & a superb brand elevates their customer experience in the luxury market. The team are also fabulous to work with. On it, ever time!
Quote from Lisa Lavis, Glow’s CEO & Founder
Final reflections
It’s easy to get inspired working with a brand like IGY. The destinations are incredible, the events are exciting, and the team is a joy to work with. But more than that, this partnership is proof of what’s possible when you bring strategic thinking and strong creative together in one place.
Because in this industry, your brand isn’t just your logo — it’s your experience, your energy, and the first impression you make. And helping IGY make the right impression? That’s something we’re proud to be part of.
