When you think about SEO, you probably picture keywords, backlinks and Google rankings. But the conversation around AI and SEO has changed all of that, and it’s exactly why we wanted to sit down with someone who lives and breathes it every day.
In our latest podcast episode, we’re joined by Silvia Del Corso, Director of Pink SEO, for an honest, wide-ranging conversation about what AI and SEO really mean for businesses right now, and where the industry is heading next.
Silvia takes us right back to the start, from her early days working in SEO in 2011, right through to the bold move that took her from Tuscany to London in 2016. Along the way, she shares why Pink SEO chose to specialise in “your money or your life” industries like medical, legal and financial services, and why transparency and education have become the backbone of everything the agency does.
In the episode, we get into:
- How AI and SEO are reshaping the way people search for and choose businesses online
- The three things AI search tools weigh most heavily when deciding who to recommend: accuracy, recency and authority
- Why specialising in high-trust sectors changes the entire approach to SEO strategy
- Honest, practical advice for business owners weighing up whether now is the right time to invest
- What’s kept Silvia grounded while building a business from scratch in a new country
The heart of the conversation is AI and SEO, and specifically, the question a lot of business owners are quietly asking themselves: does AI mean the end of SEO? Silvia’s answer is a refreshingly clear no, but with a caveat. AI isn’t replacing SEO, it’s adding a new layer on top of it, and businesses that understand how AI and SEO now work together are the ones that will stay visible. Accuracy, recency and authority have become just as important as the technical fundamentals SEO has always relied on.
We also touch on something you don’t always hear about on a marketing podcast: the personal side of building a business. Silvia shares what it was really like leaving Italy for London, the moments of doubt along the way, and the mantra that’s helped her stay grounded ever since.
About Pink SEO
Pink SEO is a London-based, award-winning SEO agency specialising in high-trust sectors including:
- Medical and healthcare providers
- Legal services
- Financial services
Led by Director Silvia Del Corso, the team is known for combining technical expertise with a genuinely transparent, educational approach, helping clients understand exactly what’s being done on their behalf and why.
The full episode is also available on our YouTube channel. Have a listen and let us know what you think.
