Bark & Steel (B&S) is a new company specialising in bespoke wood and metal furniture designs. B&S approached Glow to create a simple yet striking brand to reflect their new venture.

True believers in quality materials and high-end finishes, Bark & Steel were keen for its logo and stationery to echo their values and design aesthetic. So, we opted for duplex business cards using Colorplan black and white card finished off with a simple, silver foiled icon to the reverse for a strong contrast – we think the finished product if crisp and modern!

We created a custom designed logo that allowed for the brand to be used as both a wordmark and as a stand-alone icon. With a unique ‘B’ we wanted to play around with the concept of flowing curves found in natural materials such as wood (bark – get it?) contrasted against strong and dynamic angles seen in steel work. Opting for a minimal colour palette of black, white and silver, we wanted the branding to act as a simple yet modern platform to promote the truly unique designs B&S will produce.

Wanting a strong social media presence in the future, the branding had to compliment images of the pieces while not distracting from the product.

The letterhead and compliment slips use the same simplistic design as the business card for a high-end, quality feel. Wanting to create a sense of luxury, this proves a minimal design with high end finishes can help elevate your brand.

We’re looking forward to sharing some of the designs Bark & Steel produces in the future and watching how the company grows with its new branding!

#bespoke #brand #logo #businesscards #stationery #graphicdesign #design #luxury #contemporary