Engineering is built on evidence. So, let’s start with that:
ROI for every £1 spent on advertising.
Spent on advertising in the UK (2024)
People work in engineering and technology in the UK (19% of all jobs)
Research from Credos, the Advertising Association’s think tank, shows UK advertising delivers an average £4.11 return on investment for every £1 spent. That is profit return, not revenue. Marketing, when done properly, pays back.
At the same time, UK businesses invested £66.6 billion in advertising in 2024, the highest level on record. Companies do not spend at that scale without seeing commercial value.
Now consider your own sector. According to EngineeringUK, 6.3 million people work in engineering and technology in the UK, representing 19 percent of all jobs. That is a vast, competitive market. In sectors that size, visibility matters.
This is where a defined engineering marketing strategy becomes commercially powerful.
The evidence is clear. Marketing delivers profit. The UK market is investing billions. Engineering is large and competitive.
An engineering marketing strategy is not optional overhead. It is commercial leverage.
If competitors are not investing, that is not reassurance. It is opportunity.
