“Join Our Convoy” – Recruitment Campaign
This multi-channel social media campaign was designed to attract and engage potential drivers, office and warehousing staff by presenting a bold, consistent, and people-led message across Instagram, LinkedIn, Facebook, and large-format vinyl banners. Built around the central call to action “Join Our Convoy”, the campaign positions the business as supportive, progressive, and driver-focused.
A flexible visual system was created to allow multiple creative variations while maintaining strong brand recognition. Each execution highlights key benefits such as career progression, flexible shifts, and the value placed on every driver, ensuring relevance across different audiences and platforms. The use of high-impact colour, directional graphics, and confident typography reinforces momentum and forward movement, echoing the convoy theme.
By combining digital placements with physical site banners, the campaign delivers a cohesive, high-visibility presence that reaches drivers both online and on location. The result is a scalable recruitment campaign that is instantly recognisable, adaptable, and effective at driving awareness and applications across multiple touchpoints.
About Meachers Global Logistics
Meachers Global Logistics is one of the United Kingdom’s long-established independent logistics and transport companies, with roots dating back to the late 1940s and formal incorporation in 1958. Today it offers comprehensive freight and supply chain solutions, including UK transport and distribution, international freight forwarding, warehousing and logistics support services from its bases in Southampton and Derby. Known for operating a sizeable modern fleet and investing in driver training and safety, Meachers combines operational experience with a customer-centric approach to keep goods moving efficiently across the UK and worldwide.
