The client

Helios Consulting is an official Workday Partner, delivering specialist implementation and optimisation services to organisations across North America and Europe. Operating within a competitive and specialist space, Helios brings deep technical capability and industry knowledge – but recognised the need to elevate how it presented itself within the wider Workday ecosystem, with a consistent, credible brand voice reflecting its professionalism, approachability and commitment to quality.

Working alongside American partner Crown Rock Communications, we’ve supported Helios in strengthening its presence as a Workday Partner through strategic marketing and considered design – building awareness, bringing clarity to its message, and supporting sustainable growth across international markets while staying true to Helios’ expertise and values.

Our work centred on a clear Workday partner marketing framework that adapts across regions while staying coherent – refining brand messaging, aligning visual identity, and ensuring every communication speaks with one voice. A key part of the project was supporting Helios’ growing apprenticeship division, helping position it as an accessible, credible entry point into a highly skilled industry and strengthening employer branding along the way.

The result is a structured, consistent, high-performing marketing function that supports greater brand visibility and contributes directly to business growth – with Helios now well equipped to tell its story and engage meaningfully with its audience across multiple markets.