How excited we are, not only do we get to create some wonderful, printed literature for our clients, but we also get asked to create dynamic and engaging video.
Videos can help to capture your audience’s attention and gain their trust; they not only deliver information but also help you connect with your target audience. The importance of video in marketing is that it engages your audience and triggers emotions within them that are necessary to build a long-term relationship.
There is no better way to educate an audience than to create a series of explainer videos. You can use videos on social media to market your products, promote your company and much, much more than what can be accomplished with a simple text post.
It is a versatile and engaging content format that not only gives us a real-life picture of what is going on, but it’s also easy to share across multiple platforms. People like it because it’s easy to digest, entertaining and engaging.
Portsmouth Water agreed that this was the best option for a time-sensitive piece of work, which was required for the start of January to meet the Governments feedback deadline of 20 February.
The Water Resources Management Plan was their most ambitious and collaborative plan to date. Maintaining their long tradition of reliably supplying water at a price everyone can afford. It is based on a regional plan developed with five other water companies in the South East.
The plan outlines how they intended to improve services and help protect the natural environment it works in, preserving water for future generations and making better use of existing water, including:
- Installing smart water meters for most homes
- Offering customers support to save water, repair leaks and reduce bills
- Reducing leaks by half by 2050
- Helping businesses to save water and reduce leaks
- Tapping into Government plans for efficiency labels on goods like dishwashers.
Find out more about their WRMP: Have your Say Portsmouth water (engagementhq.com)
