
Accelerate Growth, Strengthen Reputation and Reach the Right Audiences with Our Services and Utilities Marketing
Glow partners with organisations across energy, water, waste, telecoms and essential service provision to deliver targeted Services and Utilities Marketing that connects you with existing and potential customers.
We help you communicate your strengths clearly, demonstrate operational reliability, and position your organisation as the trusted partner in a demanding, highly regulated sector.

We develop tailored marketing strategies that align your commercial goals with the needs of the utility sector. By analysing competitors, reviewing insights, and defining your target audiences, we create a strategic roadmap that strengthens customer engagement, supports development, and increases your market share. Your business strategy becomes the foundation for every marketing effort, ensuring your organisation attracts new consumers, builds trust, and achieves sustainable growth.
Our team builds a structured marketing strategy that connects your organisation with the people who rely on you. Through targeted advertising, thoughtful social media activity, and effective digital marketing, we help utilities communicate clearly and confidently. Whether you’re an energy provider or part of the wider utilities industry, we transform your objectives into measurable campaigns that improve visibility, enhance customer retention, and generate high-quality referrals.
We craft a clear, consistent communication strategy that expresses your purpose and strengthens relationships with customers, partners, and regulators. From stakeholder updates to leadership messaging, we ensure your brand message supports better customer service and reinforces your reputation as a dependable organisation within a complex and evolving landscape. Our structured approach brings simplicity to essential communication, encouraging advocacy and positive referral programs.
Our specialist branding and design capabilities help you stand out in a competitive market. From visual identity to digital assets and ongoing digital marketing efforts, we create materials that communicate your strengths and elevate your presence across every platform. A clear, confident branding strategy demonstrates reliability, supports stronger customer relationships, and ensures your organisation remains memorable and trusted throughout the utilities space.
As Portsmouth Water moved forward with modernising its operations, it identified the need to refresh its brand and communication approach to ensure clarity and consistency across every public-facing touchpoint. The priority was to make essential information simple, accessible and aligned with Portsmouth Water’s well-established reputation for reliability and quality.
Matthew Hamilton, Portsmouth Water, Chief Customer Officer

