The Best AI Marketing Tools for B2B Teams

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Helping you work smarter, not harder.

At The Glow Studio, we’re seeing firsthand how AI tools are reshaping B2B marketing – streamlining content creation, supercharging prospecting, and sharpening strategy with real-time insights.

But with so many AI tools popping up, knowing where to start can be tricky. We’ve done some digging – sifting through the noise, comparing features – to provide a selection of tools we like the look of, and to help you get a feel for what’s out there.

This isn’t a definitive deep dive (yet!), but a curated overview to help you spot what might work for your team. And if you’d like us to explore any of these tools further, or test a few tailored to your business, we’d be more than happy to roll up our sleeves.

We’re all learning fast, and we’re here to help you make it count. Here are our best AI marketing tools for B2B teams:

🔍 Prospecting & Sales Intelligence

Cognise - The Best AI Marketing Tools for B2B Teams

Cognism

Think laser-focused lead generation. With AI Search, just describe your ideal prospect and let Cognism surface verified leads in seconds – complete with GDPR-safe contact details. Integrates seamlessly with your CRM and is a game-changer for B2B sales teams.

✍️ Content Creation & Copywriting

Jasper - The Best AI Marketing Tools for B2B Teams

Jasper

AI-powered copy that’s sharp, scalable, and on-brand. From blog posts to ad copy, Jasper handles your first drafts – just add your tone of voice and campaign context.

Grammarly Business

More than a grammar checker. Grammarly’s AI keeps content consistent across teams, rewrites copy for tone or clarity and helps your team sound like one voice.

Writer

Built for all teams (not just marketing) who want brand-aligned content at scale. Templates for everything from landing pages to email sequences, with AI trained on your own content guidelines.

Quick caveat: These tools are clever, but they’re not a substitute for sharp thinking or great writing. You’ll still need a solid grasp of brand, tone, and audience (sorry folks 😉). Think of them as creative sidekicks – here to support, not replace, the real storytellers.

✂️ Content Editing & Optimisation

Hemingway editor

Hemingway Editor

Free and frictionless. A quick way to tighten your writing, simplify long sentences, and make your copy clearer for every reader.

💬 Chat, Support & Outreach

tido - best ai tools

Tidio

AI chatbots that can handle up to 70% of your customer service queries. Great for scaling support and speeding up response times.

instantly.ai

Instantly & Reply.io

Cold outreach, automated. These tools help personalise emails, manage inboxes, and convert interest into meetings – at scale.

🧠 Personalisation & Buyer Behaviour

https://humantic.ai

Humantic AI

Understand your prospects before you pitch. This tool analyses behaviour and communication style to build personality profiles and sharpen your messaging.

https://www.salesloft.com/platform/drift

Drift (Salesloft)

Conversational AI that learns from your site visitors and helps book meetings, qualify leads, and guide the buyer journey in real time.

📅 CRM & Sales Enablement

Close

An all-in-one CRM with built-in AI. It transcribes calls, drafts follow-ups, and helps reps focus on what matters – building relationships, not doing admin.

📲 Social Media & Content Planning

Hootsuite

Hootsuite (OwlyWriter AI)

Plan, write, and schedule posts faster with AI-generated captions and ideas. Handy for busy teams juggling multiple platforms.

ContentStudio

A full-suite content marketing and social media platform. AI helps generate content, plan calendars, and analyse performance – all in one place.

⚙️ Automation & Workflow

Zapier (AI Copilot)

Automate everything – now with prompts. Link your tools, build workflows, and let Zapier’s AI generate the connections for you.

https://www.notion.com

Notion AI

Collaborate faster. From brainstorming to filling in forms or summarising docs, Notion AI is like having a teammate who never sleeps.

Final thought:

AI tools are brilliant sidekicks; they are truly revolutionising the way we work – but they’re not the heroes of the story. Without the strategists, marketers, designers, writers, data analysts, and developers steering the ship, they’re just clever software waiting to be switched on. It’s the human minds behind the tech that make the magic happen.

Let’s Turn on AI together.

Choosing the right AI stack depends on your team, your goals, and your existing tools. If you’d like us to run a trial, review your current setup, or map out the most effective combo for your business – we’d love to help.

Drop us a line. We’re all in this AI discovery together – and it’s a ride worth sharing.

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