It is easy to fall in love with a standout brochure. Big visuals, confident headlines, great print finishes. But if the rest of your marketing does not match, the brand story quickly starts to blur. Consistency is what turns a strong piece of design into a strong brand.
Kaymac Marine & Civil Engineering Ltd came to us after seeing our rebranding work for Knights Brown. As a specialist marine civil engineering contractor, Kaymac does work that few others can. From underwater construction to complex marine environments, their expertise is genuinely impressive. They already had a recognisable logo, but the wider brand had not quite kept pace with the scale or quality of their work.
Our starting point was a bold new corporate brochure. This set the tone visually and verbally, giving Kaymac a confident, modern platform to build from. Strong imagery, clear structure and a refined colour palette helped bring clarity to what they do and how they do it.
However, a brochure is only one part of the picture. Kaymac also had five sector-specific flyers that needed to work just as hard. The brief was refreshingly simple. Make everything feel like it belongs together.
We reviewed every element across the flyers, from layout and typography through to messaging and hierarchy. Visuals were refined, copy sharpened and spacing brought into line. Nothing was reinvented for the sake of it. Instead, we focused on alignment, ensuring each piece felt unmistakably Kaymac while still serving its specific audience.
The result is a cohesive set of marketing materials that tell one clear, confident story across every touchpoint. Whether someone picks up the brochure or a single flyer, the experience feels consistent, professional and considered.
This project is a good reminder that strong branding is not about one hero asset. It is about how everything works together. When consistency is baked in, trust grows and messages land more clearly.
For us, this is where the value of the right agency really shows. Not just in design that looks good, but in thinking that connects the dots and builds brands properly.
Client summary
Kaymac Marine & Civil Engineering Ltd is a UK-based marine civil engineering contractor specialising in complex and underwater problem-solving across challenging environments.
