Marketing Communications: Why You’re Making It Harder Than It Should Be!

Author:

Lisa Lavis

Lisa co-founded Glow in 2000 and built it into a thriving agency. A former national marketing manager for global professional services firm Deloitte, Lisa combines strong, hands-on leadership skills with strategic marketing and business acumen. She has over 25 years’ experience of developing powerful creative campaigns and strategies.

Posted:

03/04/2025

Marketing Communications is hard. Not communicating is hard. Choose your hard.

Effective marketing communications is essential in business, whether you are engaging with clients about your services or keeping staff informed of changes and strategic directions. The success of your communication hinges on the effectiveness of your messaging – its execution, frequency, and the channels you choose to employ.

We recognise that this can be a daunting task; that’s why we recommend using Glow for all your marketing communications needs.

Avoid the temptation to handle it yourself simply because it seems easier or quicker – it often isn’t!

Additionally, it’s important to stop fixating on metrics constantly. Some decisions are inherently wise and lead to remarkable outcomes; after all, while you can’t measure love, you can certainly feel its impact!

#loveyourmarketingcommunications
#chooseyourhard
#worksmarter