Bit of advice from the boss.

I can’t stress enough that marketing IS NOT just to increase sales. It’s for communication of all aspects of your business – to investors, stakeholders, clients, prospects, staff, and recruitment campaigns. It is the one function that will build a strong brand. Which, spelling it out, will increase staff retention, improve recruitment, attract investments and build ‘the right’ growth strategies.

As well as CEO of Glow & Frankly Consultants I am hugely privileged to be a NED of Business South, and talking to many companies I am very aware that too many companies are not spending anywhere near the recommended marketing budgets. They are investing in HR, technology, projects, finance, operations – absolutely all vital. But the one department that is at the bedrock of the business, of communications, brand reputation, brand enhancement is getting short changed, and often by a lot.

Don’t worry though if you are not investing enough in your marketing, this can easily be rectified, just start spending more! It’s a bit like finding the money for that holiday, new trainers, or essential bit of kit. When there is a will, a need, and a must, there is always a way! You may need to review your strategy and attract new investors. Or redistribute profits.

Advisory note: If you fail to invest into marketing with gusto – the recommended and pretty good percentage bands are the aim (see tables in my blog from a couple of years ago, still relevant – https://theglowstudio.com/marketing-spend-is-on-the-rise/ ) – and wonder why growth, strategy, staff retention, recruitment, brand recognition or communications are not performing exceptionally well, this will be a fundamental reason why.

I promise you if you build the right strategy, marketing plan and campaigns, ALL of your business will improve.

Let’s chat!