Between our clients and us. Emails get answered. There is no tumbleweed. Timelines get a reality check when they need one. We track everything on Teams and Trello, and we’re available – because we are a service provider and how we deliver our services, with exceptional quality, is after all, our product.

If a timeline is unrealistic, we say so. If a brief needs work, we say that too. We remind ourselves regularly: we don’t run a hospital A&E. Nothing in our world is that critical (even if at times we think it is 😉).

We’re not learning on the job – we’ve done the big jobs. We know which questions to ask, how to decipher complex briefs at pace, and when to push and when to pause. That depth is what lets us move fast with precision.

Weekly Glow Pilates is in the diary and flexible working encouraged. Holidays are taken (our founder Lisa is a vocal advocate – her mantra: step away, step out, so you can step up). Diaries have breathing room. If someone needs to pick up a poorly child, support an ageing parent or work on themselves, we flex. That’s not a soft approach. That’s smart.

When something isn’t coming together, we know our future selves will crack it. Time and perspective are our secret weapons.

Always the laughter. It keeps us human, and humans, we think, are the superpower behind all of this.