You may have heard the word thrown about, but what exactly are infographics?
Definition
Infographic
Noun
A visual representation of information or data, e.g. as a chart or diagram.
This doesn’t just mean your standard pie chart created in Microsoft. Infographics can be beautiful and useful pieces of design, created to deliver information, statistics, quotes and processes.
Still none the wiser? Check out this blog to see 40 brilliant and complex topics explained perfectly by infographics.
So, why are infographics incredibly popular and effective?
- An infographic delivers information clearly and quickly
Infographics can turn complicated or dull text into a visually engaging piece. They can be used to break up large blocks of text and emphasise key statistics, so they stand out, even at a glance.
- Infographics are attractive
This point is self-explanatory, information can be paired with an icon, chart or even an illustration to visually explain topics to either support or in some cases, replace large paragraphs of text. This is a lot more pleasing on the eye and helps the audience to digest information. Not to mention, they can be styled to create a greater brand awareness.
- Infographics have viral possibilities
Due to their attractiveness and digestibility, infographics make ideal content to share on social media. Thus, having a much higher chance of reaching a wider audience and potentially even going viral over the same content in a standard text format.
- An infographic demonstrates expert knowledge.
Infographics require extensive research, as they often include many facts and statistics. This is an excellent way to present your knowledge and position you as an expert on the subject.
So, an infographic is an excellent tool to consider using. There are many platforms available to create your own, such as Statsilk.com and Visual.ly, as well as the standard features within Microsoft programmes. However, if you’d like something a little more polished with a real ‘WOW’ factor, we’d recommend using a design agency to create you a unique infographic that is personal to your brand.
