The Benefits of Using a Design Agency

Author:

Laura Hawtin

Laura leads the delivery of internal and external communication strategies for our clients, applying her 17 years’ experience of working both in-house and agency-side for international, multi-site FTSE 100s and SMEs. As an English Literature graduate, with professional qualifications in PR, Internal Communications and Change Management, Laura has a love of words and people.

Posted:

07/12/2015

Naturally, we think there are loads of benefits of using a great design agency; Yorkshire tea, strong coffee and party ring biscuits on tap to name a few.

But a good cuppa aside, there are a number of very sensible business reasons for working with an external design agency. Here are just a few…

BOLT ON

Whether you have an internal design and digital team or are a lone ranger, working with external creative experts who touch many different brands and companies every day can bring much strength to your business. Ideas are fresh, quick and open-minded. If you pick an agency with the right chemistry, there should be loads of fun along the way too.

SAVING TIME

Using an agency can save a business valuable time. Working with the right agency will free you and your staff up to do what they have been trained for and are good at. Most of us are busy enough managing our own busy workloads to give the creation of a new campaign the time and energy it needs.

SAVING MONEY

Although it may seem hiring an agency will be an extra expense, the speed a designer from a superagency can work their magic will outweigh your hourly rate in resizing a logo and reading numerous ‘how to guides’. You’re better off using your hours to make and save the big bucks your end.

BRAND DEVELOPMENT

Even for experienced businesses, developing a brand can be a complex undertaking. A cool agency can support this process by developing great logos and brand campaigns to build awareness. They can also provide you with research that will allow you to target the most effective market.

CREATIVITY
Agencies have to wear many different hats to manage a variety of client campaigns and are able to bring a higher level of creativity. An ace agency can turn the creative process on its head and inject a new lease of life into a campaign.

EXTERNAL PERSPECTIVE
We’ve all done it – suffered at some point from getting too close to a project. A fabulous agency, like Glow, can bring a welcome external view to an existing challenge. This can be bring a big power punch, especially at times of major change or new market entry.