Alecto’s New Brand

Author:

Laura Hawtin

Laura leads the delivery of internal and external communication strategies for our clients, applying her 17 years’ experience of working both in-house and agency-side for international, multi-site FTSE 100s and SMEs. As an English Literature graduate, with professional qualifications in PR, Internal Communications and Change Management, Laura has a love of words and people.

Posted:

09/02/2018

The Alecto team approached us at the beginning of the year to revamp their logo.

Alecto Recruitment are one of the UK’s leading technical engineering source and selection companies, and are a long-standing client of Glow’s. In fact – they used to be our neighbours across the hall!

It’s been amazing to see them grow in size and scale, and continue their success. The team moved into offices at the swanky 1000 Lakeside offices in Portsmouth, in February 2017, and now even have enough room for a table-tennis table (check out their facebook page).

So, we were only too pleased to help them in creating a logo that reflected their success.

We’ve kept the circular element of the logo and created a smart, modern ‘AR’ monogram, while increasing the hierarchy of ‘Alecto’ within the logo.

We’re looking forward to seeing the new brand rolled out across all their materials.

#Branding #Logo #Design #Digital #BrandIdentity

Alecto_Logo_Comparison