Project comms. It might not sound like the most glamorous part of creative life, but it gets us Glowees very excited.
Why? Because better project communication gives ideas room to shine. It helps us understand what you need, keeps projects moving and protects the focused creative time that allows us to do our best work for you.
We’ve put together a short guide to help our clients get the most from working with Glow. However, these simple habits can improve almost any creative project — whether you’re working with an agency, a freelancer or your own internal team.
Give your brief six essential ingredients
A useful brief doesn’t need to be an epic. In fact, it only needs to answer six questions:
- What do you need?
- Why do you need it?
- Who is it for?
- What does success look like?
- When do you need it?
- Are there any constraints?
That’s it. These details give everyone a shared starting point while leaving enough space for creative thinking. Better project communication isn’t about creating extra paperwork; it’s about giving the people doing the work the clarity they need.
Give us an early heads-up
An early heads-up beats a perfect brief delivered late.
If you know a project is coming, let your creative team know — even if some details are still taking shape. We can reserve time, start thinking and ask useful questions before deadlines begin looming. The finished brief can follow when it’s ready.
Make your feedback specific
“Can you try something different?” tells us that something isn’t working, but not what or why.
Perhaps the tone feels too formal. The image doesn’t reflect your audience. The layout feels too busy. Or the message you most want people to remember isn’t prominent enough.
You don’t need to prescribe the solution. Simply tell us what’s bugging you, and we can apply our experience to finding the right answer. Specific feedback is one of the quickest routes to better project communication — and better creative work.
Bring your team’s feedback together
When several people are involved, ask one person to gather and consolidate their comments into a single message.
This helps identify conflicting opinions before they reach the creative team. It also gives us one clear set of actions, avoiding duplicated work, crossed wires and rounds of amends that could have been prevented.
None of these recommendations is onerous. They’re small habits with a big effect: clearer expectations, smoother projects and more space for great ideas.
Most importantly, better project communication protects the thing that makes Glow great — our ability to focus completely on your work.
Want the full story? Read our complete guide to working brilliantly together, or get in touch to tell us about your next project. Let’s make it shine.
