#InTheStudioThisWeek we’ve been creating easyjet artwork for the escalators and stairs in West Quay Shopping Centre, Southampton.
One of Glow’s longstanding clients, Southampton Airport, was recently given the go ahead to brand the escalators and stairs in West Quay Shopping Centre, Southampton and called on the Glow team to design the artwork.
This is the first time the escalators have had any commercial advertising on them, so it was an exciting project as they sit so prominently in the shopping centre and at such a large scale.
Working with the team at Southampton Airport, we agreed to go for a ski slope theme, advertising their easyJet route from Southampton to Geneva. It’s exciting to work with such a well-known brand, but somewhat nerve-wracking when artwork is sent for approval and sign-off, as easyJet has some of the most comprehensive and detailed brand guidelines we’ve ever come across, and we’ve seen a few!
We stuck with vector-based artwork, in line with Southampton Airport’s brand styling and their current ski campaign – you may have recently had a ski campaign flyer through your door – this was also a Glow design.
With snowboarders, skiers, and even a chair lift, the design is fun and energetic, and works well with the movement of the escalator.
So if you’re heading to West Quay anytime soon, have fun pretending you’re hitting the slopes.
easyJet
easyJet are low-cost European point-to-point airline.
They use their cost advantage and number one and number two network positions in strong markets to deliver low fares and operational efficiency on point-to-point routes, with their people making the difference by offering friendly service for their customers.
Their sustainable business model makes travel easy and affordable and drives growth and returns for shareholders.
Southampton Airport
Southampton Airport is a regional airport owned by AGS Airports Ltd. They serve around 40 direct European destinations with great onward connections to the world via Amsterdam with KLM. They benefit from fantastic transport links located just off the M27 and M3 and with Southampton Airport Parkway train station only 99 steps from the main terminal. For more information take a look at our facts and figures or find out about their interesting history.
