Eshot Design for Luxury Wood and Metal Furniture Maker, Bark & Steel


We’ve created an Eshot (email marketing) for Bark & Steel, the luxury wood and metal furniture maker who creates unique, truly elegant and distinctive products for both private and commercial clients.  

Glow created the Bark & Steel logo and brand back in 2019, followed by its website and more recently, a new brochure to send out to prospects.  The brand was a custom designed logo that allowed for the brand to be used as both a wordmark and as a stand-alone icon. With a unique ‘B’ we wanted to play around with the concept of flowing curves found in natural materials such as wood contrasted against strong and dynamic angles seen in steel work. Opting for a minimal colour palette of black, white and silver, we wanted the branding to act as a simple yet modern platform to promote the truly unique designs B&S produce.

Powerful Eshots

The Glow-designed monthly eshots for the Bark & Steel brand, started in September and feature the latest projects and creations delivered that month. Received by clients and prospects, both private & commercial, the eshot has the purpose of driving people to the Bark & Steel website and Instagram page. Response rates have been great and engagement really positive.

November’s eshot included a bespoke welded metal fire pit, a statement dark bronze wall mirror and a stunning large round wood and resin table, all created by Alex Barker, founder of Bark & Steel. 

About Bark & Steel 

With over 15 years of industry experience, Bark & Steel excels in creating high-end, bespoke wood and metal products, suited exactly to individual vision and need. 

Alex is a professional welder, joiner and finisher who applies his in-depth skills, knowledge and creative artistry to every project. With precision detail, Bark & Steel deliver beautifully bespoke wood and metal designs for luxury interior living spaces and high-end establishments. Sourcing the highest quality materials, producing products to last a lifetime. 

Based in Hampshire, England, Bark & Steel works with clients both nationally and internationally, and for Interior Designers, Architects, Commercial Clients and Private Clients. 

If you’d like to see more of Alex’s products and beautiful artistry you can find him on Instagram and Facebook, using the handle @barkandsteeluk. We have certainly enjoyed browsing, and a few of the Glow team have purchased some fabulous pieces of furniture too! 

Bark & Steel Eshot

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