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How user friendly is your website?

Author:
Mark Burnell
Mark has over 25 years of design agency experience and is used to working with multiple brands and the most challenging of client briefs. Having studied Product Design at Bournemouth University, his claim to fame is that he created and developed Mazuma Mobile’s brand identity, supporting its growth from concept to a multimillion pound company.
Posted:

A websites usability is crucial for its success and should always be considered. It not only improve the performance of your website but it will also increase awareness and boost revenue.

Good website usability aims to simplify users’ search for information. Various ways to achieve this include ensuring your website is mobile-friendly, accessible to all users, and well-structured.

Here are our ten key features of a user-friendly website:

Mobile Compatibility:

Your website should function well on mobile devices.

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Accessibility:

Ensure everyone, including those with disabilities, can use your website.

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Well-Planned Information Architecture:

Organise your content carefully so users can easily find it.

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Easy-to-Scan Content:

Format your content with headings, paragraphs, and lists to enhance readability.

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Fast Load Times:

Ensure your website loads quickly to prevent user frustration.

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Browser Consistency:

Ensure your website appears and operates consistently across different browsers.

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Effective Navigation:

Keep navigation simple and clutter-free.

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Typefaces:

Use only two typefaces, and ensure they are easy to read. Avoid excessive capitalisation.

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Contrasting Colour Scheme:

Use colours that facilitate easy reading of your content.

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Usable Forms:

Simplify and streamline forms for user convenience.

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At Glow, we understand and practice daily the importance of good website design. Our team of design, creative and technical web experts specialise in customised website designs to help you achieve your goals.

You and your website deserves to Glow!

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Strategy

Marketing

Communications

Business Growth

Brand strategy