STR Group
The client
STR Group is the holding company for six international micro-specialist staffing brands, delivering permanent and interim contract recruitment services, managed work programmes and outsourced solutions across the UK, US and EMEA.
What we did
Glow was asked to deliver a brand refresh for the company, which has seen huge growth over the past few years, as well as re-styling its Global and Group Operations offices in Portsmouth.
The brief was to design a professional, yet understated brand and logo, and re-style the offices to create a bright, vibrant and aspirational feel, to inspire and motivate employees.
Glow’s designers created a classic wordmark logo for the brand, with a twist…coupling the understated logo with bold imagery, large typography and pops of colour to bring personality to the design.
![](https://theglowstudio.com/wp-content/uploads/2020/06/STR_Group_Logo_White_RGB-e1592996637417.png)
![STR Group | Recruitment | Logo Design | Branding](https://theglowstudio.com/wp-content/uploads/2020/06/5582_Concept_1_Finish_4-e1531147365378.jpg)
![STR Group | Recruitment | Branding | Brand Guideslines | Logo Design](https://theglowstudio.com/wp-content/uploads/2020/06/STR_brand_Guidelines_2.jpg)
![STR Group | Recruitment | Large Format | Office Styling | Wall Graphics | STR Group Brands](https://theglowstudio.com/wp-content/uploads/2020/06/6014_Glow_Blog_STR_Office_Styling_Wall_Wolf.jpg)
![STR Group | Recruitment | Large Format | Office Styling | Wall Graphics](https://theglowstudio.com/wp-content/uploads/2020/06/6014_Glow_Blog_STR_Office_Styling_Cow.jpg)
![STR Group | Recruitment | Branding | Brand Guideslines | Logo Design](https://theglowstudio.com/wp-content/uploads/2020/06/STR_brand_Guidelines.jpg)
![STR Group | Recruitment | Large Format | Office Styling | Wall Graphics](https://theglowstudio.com/wp-content/uploads/2020/06/DSC_0133.jpg)
![STR Group | Recruitment | Branding | Brand Guideslines | Logo Design](https://theglowstudio.com/wp-content/uploads/2020/06/STR_brand_Guidelines_3.jpg)