Every year, we work closely with the team at Paramount Pools to produce one of their most important tools: the Paramount Pools price list. For 2026, the focus was not a full redesign, but thoughtful evolution.

Following a design refresh last year, this year’s update centred on refinement. New feature products were added, layouts were carefully adjusted for consistency, and a brand-new cover was created to give the document a fresh, confident feel. Alongside this, all page numbers, internal links and references were updated across the full document, which runs to well over 150 pages.

This is not a small task. The Paramount Pools price list covers everything from pool kits and liners to heating, lighting, covers and commercial equipment. Accuracy is critical. One misplaced price, broken link or incorrect reference can have a real impact for dealers using the document daily. That’s why this project is always highly collaborative.

We work closely with the Paramount Pools team, sharing files back and forth, checking updates as they happen and making sure every change is signed off. Years of working together means there’s trust on both sides. Feedback is quick, decisions are clear and everyone knows the end goal: a clear, easy-to-use price list that supports their nationwide dealer network.

Beyond the main document, we also created supporting assets to help promote the new price list. These included a digital flip book version for easy online sharing, updated email signatures to spread the word, and print-ready files for physical copies. Despite the growth of digital, print remains a key medium in the pool products industry, and the 2026 price list has been designed to work just as well on paper as it does on screen.

About the client

Paramount Pools Ltd is a UK distributor supplying swimming pool products to a national network of approved dealers. Founded in 1979, they are known for quality, reliability and a comprehensive product range, with safety at the heart of what they do.