7 tips to create an effective email campaign


Yep, email campaigns are still a key marketing channel! We regularly create campaigns for our clients. It remains a powerful tool for businesses to connect with their audience and generate leads. But how do you create an effective email campaign?

Define Your Campaign Goals

Are you aiming to increase sales, build brand awareness, or promote a new product? Setting specific goals will help shape your campaign strategy and ensure that your emails are targeted and focused

Understand Your Audience

Segment your email list based on demographics, interests and past interactions. This allows you to tailor your content to different groups, increasing relevance and engagement. Conduct surveys or analyse customer data to gain insights into their preferences and needs.

Craft Engaging Subject Lines

Have you ever clicked on an email because of the subject? The subject line is the first impression your email makes. Keep it concise, compelling, and relevant to the email content. Experiment with different techniques like personalisation, urgency, or curiosity.

Create Compelling Content

Your email content should be valuable, informative, and visually appealing. Use a clear and concise writing style, and incorporate eye-catching visuals, such as images or videos, to enhance engagement. Include a strong call-to-action (CTA) that encourages recipients to take the desired action.

Optimise for Mobile

With the majority of emails being opened on mobile devices, it’s essential to ensure your emails are mobile-friendly, keeping your layout simple and easy to navigate.

Test and Measure

Before sending your campaign to your entire list, conduct A/B testing. Test different subject lines, content variations, or CTAs to identify what resonates best with your audience. Additionally, track key metrics such as open rates, click-through rates, and conversions to measure the success of your campaign and make data-driven improvements.

Automate and Personalise

Take advantage of automation tools to streamline your email campaigns and deliver personalised content based on user behaviour or preferences. Use dynamic content to tailor emails to specific segments, making recipients feel valued and increasing engagement.

A little extra…

Remember to follow up your email campaigns on social media, digital advertising and printed formats too to cover all bases.

You can create and effective email campaign that captivate your audience with a little practice. Remember to measure and refine your campaigns to maximise their effectiveness. Or if in doubt, contact the experts, the Glow team are happy to help.

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