The BIG benefits of outsourcing your marketing

Author:

Lisa Lavis

Lisa co-founded Glow in 2000 and built it into a thriving agency. A former national marketing manager for global professional services firm Deloitte, Lisa combines strong, hands-on leadership skills with strategic marketing and business acumen. She has over 25 years’ experience of developing powerful creative campaigns and strategies.

Posted:

30/07/2024

We get it.
We have been in business for 24 years.
Business matters.

And in 2024, outsourcing your marketing could be key for growth. There are several advantages:

Strength & Cost Savings:

Cost Efficiency:

With potential economic fluctuations, and ongoing geo-political issues, businesses are seeking ways to manage costs more effectively. Outsourcing allows for variable cost structures, which can be more easily adjusted than fixed in-house costs.

Risk Mitigation:

Companies can reduce financial risk by avoiding additional long-term commitments to in-house staff, opting instead for flexible contracts with agencies like Glow.

Rapid Technological Advancements:

Access to Cutting-Edge Tools:

Marketing technology is evolving rapidly, with new tools and platforms emerging regularly. Outsourcing ensures that your marketing efforts leverage the latest technologies without the need for continuous in-house investment and training.

Data-Driven Marketing:

Agencies are equipped with sophisticated data analytics tools that can provide deeper insights and more effective targeting; helping businesses stay competitive.

Specialisation and Expertise:

AI and Automation:

The rise of AI and automation in marketing requires specialised knowledge. Outsourcing to an agency means they have the expertise to implement and optimise these technologies effectively.

Breadth of Skills:

At Glow, we have experts in business & marketing strategy, communications, brand, design creative, copywriters, performance marketing, paid advertising, digital & web, video, animation and photography. This combined skill set offers power & strength to help your business grow, all at a managed and controlled cost.

Flexibility:

Global Talent Pool:

The normalisation of remote working has expanded the talent pool globally. Outsourcing allows businesses to tap into a wider array of talent and expertise without geographical constraints. At Glow, we are testament to this, with our Head of Communications being based in Dallas, Texas!

Operational Flexibility:

Remote working tools are

brilliant, making it easier to collaborate with outsourced teams seamlessly, ensuring smooth operations and communications.

Competitive Advantage:

Agility and Speed:

In a highly competitive market, speed to market can be a significant advantage. Outsourcing allows for quicker execution of marketing strategies and campaigns; enabling businesses to respond rapidly to market changes and opportunities. The Glow team get things done quickly, often ahead of time and with pace, creativity, flair and accuracy.

Innovation:

The competitive landscape demands constant innovation. Agencies, such as Glow, bring fresh perspectives and innovative approaches that can help businesses differentiate themselves from competitors.

Outsourcing your marketing in 2024 can provide the agility, expertise, and cost-efficiency needed to navigate the complexities of the modern marketing landscape.

Business matters. Make sure yours does too.

Chat to Lisa Lavis, Glow’s CEO & Founder to review ideas for your marketing needs.

Get in touch