There’s something special about receiving something unexpected in the post – especially when it’s as well-considered as the book we recently received from Ripe Digital.
Out of the blue, this little parcel arrived showcasing Ripe’s print capabilities across different paper stocks, finishes, and designs – all wrapped up in a beautifully designed, custom-illustrated book. Each page features a different printing technique, with a small insert sheet explaining the process, paper, and finish used. Not only does it look great, but it’s genuinely useful – both for us as a design and marketing agency, and for our clients who often ask for advice on print finishes and materials.
What makes this even better is the tactile experience it offers. From soft-touch laminates to spot UV finishes, you can really feel the difference between each technique. It’s the kind of hands-on inspiration that sparks ideas for future projects – the sort of thing that’s hard to convey through a screen.
It’s a clever bit of marketing that ticks so many boxes:
- Demonstrates their capabilities – real examples of what they can do, rather than just telling us.
- Inspires ideas – it’s one thing talking about print techniques, but holding them in your hands makes a difference.
- Targets the right audience – design studios and marketing agencies like ours are exactly the people who need samples like this.
- Beautifully designed – it feels more like a keepsake than a sales piece.
- A pleasant surprise – in a world full of emails, there’s something memorable about receiving something physical.
- Practical and inspirational – perfect for referencing on client projects when choosing paper stocks or finishes.
Thank you Ripe Digital – this one’s earned a permanent place on our studio shelf!
