Good design makes for good business. Beautiful designs not only look great, but are functional and deliver strong messages. Working across a wide range of formats, powerful visuals can enhance your brand. Here are 7 reasons why spending money and time on your design will ultimately improve your sales and create a strong brand presence.
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A strong first impression
“Within the first seven seconds of meeting, people will have a solid impression of who you are — and some research suggests a tenth of a second is all it takes to start determining traits like trustworthiness.”
Based on this – how would you like your business to appear in those initial moments? A strong brand with a good design will let your audience know your personality, values and style, not just what you offer. Well-designed marketing materials will let your audience know you are considered and take care not only in your appearance, but also in the services you offer too.
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Makes you stand out
An audience will gravitate towards a business that looks polished, professional and contemporary. Great design is about creating an experience, a brand for people to buy into. Steven Bradley, author of Design Fundamentals says “Human beings have an attractiveness bias; we perceive beautiful things as being better, regardless of whether they are better. All else being equal, we prefer beautiful things, and we believe beautiful things function better. As in nature, function can follow form.”
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Build relationships
Good design makes it easier to create emotional connections. Colour, layout and font choices all help to create a personality and give your brand meaning. Secure consumer loyalty by connecting through your shared values represented and demonstrated by great design.
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Improve user experience
Well-executed design will be able to deliver a message effectively. Be it your website, a brochure or even a business card, you want the user to go on a journey and discover who you are. A well-designed website will be easy to navigate and a brochure informative and engaging. The design will lead the user around the page and to key messaging and call to actions.
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Promotes brand consistency
An inconsistent brand can often seem chaotic. This suggests that your company behaves in the same way. A cohesive brand will imply your company is organised, considered and takes pride in its work.
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Enhance your social media presence
With so much marketing now being done online, your social media channels should reflect your brand just as your website and printed materials do. Many researchers have found that posts are shared more often when included with an image. Ideally, you want all your posts to be branded for ultimate brand exposure.
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Make money
Through building trust, making strong first impressions, building customer relationships, and executing successful campaigns, good design helps make your business more appealing, and hence more profitable.
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Customers don’t just buy your product or service, they will be buying into your brand. Powerful design creates a strong connection with your customers. It is emotive. Used effectively, it makes people feel an affinity with your business. This affinity helps strengthen your brand and reinforce internal and external communications.
