Crown Rock Communications is a newly launched Internal Communications consultancy, founded by – our very own – Laura Hawtin, based in Dallas, Texas.
Having recently moved to Dallas with her family, Laura has over 17 years’ experience as a Communications Professional and in her own words:
“I’m bringing all my skills, knowledge, experience, and humour, to a whole new audience here in Texas and can’t wait to make new connections and introduce myself.”
The Brand Design
Laura wanted the new brand to look trustworthy, credible, and knowledgeable, whilst looking contemporary and stipulated no design restrictions, other than disliking red. Giving the brief to ‘GO WILD’ and so we did. We provided Laura with 3 options based on our market research.
Knowing Laura so well, we wanted to create a brand for the new venture that looked both professional yet had some small elements that referenced Laura’s personality.
We opted for a semi-serif font for a trustworthy feel but used crown iconography as a subtle nod to her British roots – a big part of her USP while trying to establish herself in a USA market.
The crown is slightly of kilter, or as we’ve been referring to it as ‘rocking the crown’ – something Laura does regularly by thinking outside of the box and suggesting ways to push companies’ communications.
We opted for a deep purple, almost black base colour with a rich, bright, and tonal secondary colour palette for approachability.
The Crown Rock Communications Website
Laura is no stranger to creativity herself, she created her own website, while Glow offered its expertise and tweaked the design slightly to enhance her original design.
We’re so excited for Laura. While we are still working on lots of joint projects in the UK, it’ll be fabulous to see Crown Rock building its brand and client base in Texas. Go Laura!
About Laura
Laura has worked both in-house, in senior communications roles for FTSE 100 organizations in the UK, as well as agency-side working with large corporates and SMEs as clients.
Laura graduated from the University of Essex with a degree in English Literature, and have since gone on to gain professional qualifications including a Post Graduate Internal Communications Diploma from the Chartered Institute of Public Relations, as well as qualifications in Public Relations and Change Management.
Laura has always had a passion for the written word and for getting things done, the right way, and have over 17 years’ experience as a Communications Professional. She is bringing all her skills, knowledge, experience, and humour, to a whole new audience here in Texas and can’t wait to make new connections and introduce herselfself.
