Top 5 brand & creative predictions for 2023

Author:

Lisa Lavis

Lisa co-founded Glow in 2000 and built it into a thriving agency. A former national marketing manager for global professional services firm Deloitte, Lisa combines strong, hands-on leadership skills with strategic marketing and business acumen. She has over 25 years’ experience of developing powerful creative campaigns and strategies.

Posted:

17/01/2023

As we look forward this year with passion and energy our focus will be to continue to develop our emotional intelligence, agility, knowledge and stressilience (it’s a thing – check out Dr Sam Akbar’s book: How to Beat Stress and Build Resilience) & most importantly our creative and human skills – so that we can build strong, glowing brands for our clients, mentees, stakeholders and staff.

The marketing, creative and design landscape is looking exciting, we’ve got a big job to do; help businesses, people and the planet thrive!

Here’s our top 5 predictions for 2023:

1. Video

Video is a powerful way to showcase your business and people and create connection with your customers. It will continue to thrive this year.

2. Motion Graphics / Animations

Motion graphics will have a big impact in helping your audience understand and buy your products and services. We predict many more B2B animations in 2023.

3. Be purpose driven

Absolutely you need to make money and invest but your purpose – CSR (corporate social responsibility) and ESG (Environmental, social, and governance) will need to be at the forefront of your communications in 2023. It is how you’ll attract and retain staff and build strong relationships with your clients.

4. Brand Advocates

Happy customers buy more and are happy to talk to their peers on your behalf, so for 2023 build this cost-effective approach into your marketing strategy. Create strong brand advocates and partnerships to help build your brand, to the right audiences.

5. User Generated Content (UGC)

User Generated Content (UGC) is any content—text, videos, images, reviews, etc.—created by people, rather than brands. It has been incredibly successful in the B2C space for years and is now set to thrive more in B2B marketing. To maximise results, don’t rely solely on current clients, seek UGC from employees, partners and potential influencers.

Fancy working with us? We’re a brand, creative and design agency with over 22 years’ experience.

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