Creating engaging copy: Have you ever struggled to fit everything you want to say in very few words? So have we! In fact, it’s a very common struggle for writers everywhere.
Being able to keep your writing concise is an invaluable asset to ensure you avoid crafting an extensive doctoral thesis that no one wants to read, and that you can get your message across effectively.
Why is it so important?
You may be wondering what we mean by writing concisely; it’s more a way of cutting out the parts that aren’t necessary. Like when your holiday luggage is just over the limit and you need to decide what stays and what goes. Those extra filler words are that third pair of sandals you thought you needed.
This shouldn’t be left only for your social media platforms, incorporating it into your website and other marketing materials proves just as effective! Remember, less is more.