In the studio this week we’ve been admiring the new Glow-designed logo for Extrafit Health & Performance.
Extrafit Health & Performance provides physiological exercise testing, health screening, endurance sport coaching, weight loss programs, strength & conditioning and sports therapy for professional athletes, as well as us everyday
Having recently launched a new website, it soon became apparent that the existing logo was a little outdated and didn’t reflect the professionalism of the company.
Glow was asked to create a new modernised logo, to be used across its website and marketing materials.
The new logo design uses a contemporary lower-case font and rounded edges for an approachable feel. We’ve also created a hierarchy between the two words by using a heavier weight and colour difference; this helps with legibility of the brand name.
The black colour has been chosen to imply strength and confidence, while the teal is synonymous with the health and fitness market. The light grey creates a contemporary aesthetic.
Extrafit is run by Tim Quickenden, who has 23 years’ experience working with a host of different clients, including our very ow MD, Lisa Lavis, offering an array of fitness, coaching and therapy services.
The company has invested in a new performance clinic to offer services previously only available in well-funded professional sports teams and Universities. All within the comfort of an easy to access private suite.
Glow took the new logo and has designed a folder and two flyers for Extrafit; one to promote ‘Extrafit Performance’, aimed at endurance athletes/sports people, and the other to promote ‘Extrafit Health,’ aimed at all.
More about Extrafit
Extrafit Health & Performance provides physiological exercise testing, health screening, endurance sport coaching, weight loss programs, strength & conditioning and sports therapy.
Extrafit is committed to working with you or your team to achieve your athletic performance or health goals. Drawing on over 22 years’ experience in sports science, coaching, fitness training, sports therapy and rehabilitation, the team employ a scientific evidence-based approach giving all clients the best possible advice, treatment and outcome.