In the studio this week, we’re excited to share a new website we’ve designed for Brocante Ltd. Located in idyllic Cornwall, Brocante is a lifestyle brand specialising in exceptional, unique gifts and homeware.
Kieron and David, owners of Brocante, approached Glow to review their website during the COVID-19 lockdown, when all 4 of their shops, were temporarily closed. Kieron and David recognised that the Brocante online presence did not reflect their strong brand personality, which was so evident when visiting their shops.
The Glow team have all had many wonderful holidays in Fowey (one of the towns with two Brocante shops located in) and between us we have purchased copious beautiful gifts and homeware treats. So, we were only too pleased to be approached to help give the website a make-over.
Our initial task was to carry out a website audit and provide Brocante with a report outlining a list of suggestions to improve the design, functionality and user experience of the website. Our suggestions included changing the navigation, creating new pages, updating photos and improving the UX and UI. We were also keen to provide clear CTAs (call to action) points, so that visitors could quickly engage with the Brocante team and make purchases with ease.
We set to work to create a new website that was aesthetically beautiful, captured viewers from the off, and showcased all the wonderful gifts and products Brocante has to offer. We also wanted to feature more about the founders, Kieron and David, as they ARE the Brocante brand and very much at the heart of the business. Their personalities and drive are a key aspect of the brand identity and we wanted people on their site to not only buy the products but to buy into the brand as well.
One of the biggest changes that we implemented, was simplifying the navigation. Originally it contained many links and it was hard for the user to navigate around the site. We also added in feature product sections to highlight popular items and tempt buyers. In addition to this, we introduced a latest news and blog section to allow Brocante to keep their customers up to date with exciting new products, offers and information about the shops.
We do have to admit that creating this new website was certainly helped by having such wonderful products to work with and as part of our original audit we suggested they commission a professional photographer to capture the essence of their stores. They jumped on this, and my goodness, did they deliver. The Glow designers had hundreds of beautiful photos to choose from, it made our job of selecting which ones to feature quite hard!
We absolutely adored creating this site and working with the Brocante team. They have so much passion, are extremely good at what they do and are great fun as well. We will certainly be buying more treats from them and while we can’t visit, just yet, shopping online, with a glass of fizz in hand, is what we shall be doing. We welcome you to join us too and we look forward to plenty more future shopping trips and holidays to Cornwall again soon!