How to pick the right images for your brand personality


We’re surrounded by images from the moment we wake up until we go to bed. Our phones, social media, and daily commute bombard us with visuals that our minds absorb, often without realising. These images shape our opinions about the brands behind them, whether we’re aware of it or not. So, how do we pick the right images for our brands?

Images exert significant influence over us. They help us form associations with products, services, and brands by shaping our perceptions through their messages.

When it comes to branding, they are various tools at your disposal. There’s your brand voice, the way you speak to your audience; your logo, colour scheme, and tagline, which forge emotional connections; and then there’s brand imagery, the visuals accompanying your logo, giving your brand a visual identity.

Brand Imagery vs. Brand Image

This is tough as they may sound similar; brand imagery and brand image are distinct concepts that play different roles in branding.

Brand imagery is your brand’s visual language to communicate with your audience. On the other hand, brand image is your brand’s overall impression and reputation in the public eye.

Your brand imagery contributes to your brand image, working alongside elements like your logo and messaging to create a complete picture of your brand.

Why Brand Imagery Matters

  1. Builds Customer Loyalty: Your imagery helps shape customers’ beliefs about your brand, influencing their purchasing decisions and fostering loyalty.
  2. Enhances Brand Recognition: Consistent imagery helps customers easily recognise your brand amidst the crowd.
  3. Adds Value to Your Brand: Strategic imagery reinforces the story you tell about your brand, highlighting its worth and values.

Choosing Your Brand Imagery

While it’s not an exact science, there are steps you can take to select the right imagery for your brand:

Define Your Goals:

Determine the values and messages you want to convey through your imagery and what you aim to achieve with each image.

Stay True to Your Brand:

Ensure your imagery aligns with your brand’s values and promises an authentic experience.

Consider Aesthetic and Authenticity:

While aesthetics are important, authenticity is vital to winning over your audience and building brand loyalty.

Do you need help crafting your brand image? Glow’s design team can help you pick the right images and build the perfect image personality, bespoke just for you. DM or email us; any query, we’d love to hear from you.

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