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Short video snippet ideas for businesses

Author:
Lisa Barnett
Lisa B our very own Head of Creative, leads our studio and produces strong, vibrant communications to tell a story and get results. Lisa loves to turn the mundane into something beautifully creative and her love of procedures and order is a great asset to the studio and ensures projects are managed with precision and clarity.
Posted:

Video is such a powerful medium, allowing businesses to convey their brand personality and deliver key information efficiently. Here are a couple of facts you may not know:

  • Engagement is steady up to 2 minutes, meaning that a 90-second video will hold a viewer’s attention as much as a 30-second video.
  • 92% of consumers watch video content with the sound off, and 50% rely on captions as a result
  • 87% of video marketers say video has helped increase website traffic
  • 72% of videos made by marketers are “explainer videos,” walking the viewer through a process or concept

There are loads more interesting facts and stats here.

If you’re looking to include more video in your marketing plan, here are some ideas to incorporate. Remember, they don’t have to be big budget performances:

Best of

This could include a collection of images and/or video of your most popular products or projects, showcasing the best of your work.

Testimonials

Positive, direct feedback from a company’s client builds trust with the audience. Interviewing existing happy clients is a great idea for a corporate video – it’s emotive and humanising. If you’re client doesn’t want to be filmed, suggest a voice recording or even simpler, animate their words visually.

Explainer

Videos explaining how to use products or clarifying the process a customer will experience are great for engagement. People like to know what to expect before committing to a purchase.

Meet the team

Whether this is the whole staff, or a spotlight on an individual or team – introducing your staff is a fantastic way to enhance brand personality. You can showcase expertise as well as building on your tone.

Company updates

Sharing updates will show that you prioritise communications. Whether you’re sharing good news or articulating change, a proactive approach creates a more positive vibe.

Fun fact and stats

If you don’t want to get behind the camera, this is an excellent way to visually share information specific to your company. You can animate text and infographics to create a dynamic snippet.

Walkaround

Humans are nosy creatures. Share a little more into your culture by showing your workspaces. If staff are around, get them to give a friendly wave and show points of interest to really showcase brand personality.

Tips to improve video content:

  • Make sure it’s branded and if includes a CTA that there are contact details visible in the video or in the description (or better both)
  • Keep it consistent in tone and style for a stronger brand personality
  • If you’re getting behind the camera, relax! We have some great tips to make you look great on camera.
  • Keep posting. Remember to reshare as well as creating new content.

If you’d like to create some video content, Glow can help. We’re experience not only in content creation, but making you feel relaxed and inspired behind the camera. Contact us to find out more.

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