Prior to lockdown, the Solent Coaches brand (part of the Lucketts Group) extended its day trip-pick up points towards the Bournemouth area. As restrictions are easing and more people are looking to book excursions, Solent Coaches wanted to promote ‘going out is the new staying in!’
Organising a door drop campaign to potential new customers around the new pick-up points, Solent Coaches suggested a gatefold leaflet design. The design needed to feature an illustrated map to emphasise the new route and showcase some of its upcoming tours. As well as pick-ups in New Milton, Highcliffe, Christchurch and Ringwood, the new points include:
- Bear Cross
- West Moors
- St Leonards
- St Ives
Glow decided to create a playful cover with large typography and full-bleed imagery of the well-known gates at Kew Gardens, that parted when the user opens the mailer.
Aimed at a new area, the leaflet also offers a 10% discount to encourage new customers to book. Lucketts also wanted to reassure its audience to travel with confidence and let them know how it’s making journeys Covid-19 secure, holding the ‘Good to Go’ accreditation.
Some of the feature tours include:
- Horse-drawn Barge with Sandwiches, Tea & Cake
- Cotswolds Drive & Lavender Farm
- Hamble River Cruise
- Imperial War Museum
About Solent Coaches
Solent Coaches is part of the Lucketts Group, a family coach firm based just down the road in Fareham. It offers day excursion trips in the South.
Who is Lucketts Group?
The Lucketts Group is an independent and family-owned coach provider operating a fleet of around 160 vehicles across five core brands – Lucketts Travel, Coliseum Coaches, Worthing Coaches, Mortons Travel and now Solent Coaches. It was established in 1926 by Harry Luckett and is still owned by the Luckett family today, with his son David the current chairman.