Southampton’s Seaside in the Square


We’ve seen lots of promotion for Southampton’s Seaside in the Square.

The Seaside in the Square will be a 480m2 beach, installed in Southampton’s Guildhall Square, running from 20 July to 22 August, this summer.

Glow designed the Seaside in the Square logo back in early April, and we’ve been itching to share it with you since! The brief was quite open, but they wanted something bright and summery, to really evoke that holiday vibe – a chance to create something fun with an explosion of colour.

Selecting a mixture of decorative fonts and vector-based imagery, the Glow designers were in their element. The diamond shape mimics the shape of the Guildhall Square, with imagery of the surrounding buildings and a beach helping to set the scene of the event, creating a logo uniquely designed for Southampton.

We also created a set of icons that can be swapped and interchanged in the logo to promote the variety of different events. There are seven icons in total – see if you can sport them all!

Southampton’s Seaside in the Square will contain a full-size beach volleyball court that will be used for a variety of sports, including soccer, volleyball, foot volley and tug of war. Also included is a stage for live music and a bar, alongside a full programme of free events, from an outdoor cinema to beach yoga and sand art – and sand castle competitions, who wouldn’t love that?

With more than 100 free activities, designed for all ages, the Seaside in the Square is a collaboration of local businesses and organisations coming together to create a spectacular community event. Check out the calendar of events here.

The idea for the beach was developed with the aim of raising Southampton’s profile, increasing footfall into the city and to enhance the local sense of pride in the city, helping local people to enjoy their city centre in an innovative way.

It certainly sounds like it’s going to be an exciting summer in Southampton – and we forgot to mention, there will be a trail of giant deckchairs around the city centre and Guildhall Square! Perfect for those summer selfie shots!


Southampton's Seaside in the SquareSouthampton's Seaside in the Square

Southampton's Seaside in the SquareSouthampton's Seaside in the Square


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