Is now the time for a new website?


The lifespan of a website depends on several factors such as industry, technology trends, and user preferences. However, as a rule of thumb, a site should be redesigned every 2-3 years to keep up with the latest design trends, user behaviour, and search engine algorithms.

If your website is more than three years old, you will most likely experience significant benefits from building a new site. And even if it isn’t quite three years old, it may be time to consider building a new one.

Just like you replace your phone every few years because the battery starts dwindling, your storage space is running low, or everything is loading slower and slower, your website operates the same way. As technology advances, online expectations evolve, and new backend features are released, your site can’t maintain the same level of functionality as it needs to and is expected to.

And it’s not just technology; the way we engage, read and absorb information is forever changing. What worked and seemed logical 3 years ago can seem very outdated now. For your brand, this can be very damaging. It will impact your business personality and worse could affect the perception of your competences.

To help you decide if now is the time for a change, below are 7 critical reasons why you may need a new website:

Your website looks and feels outdated – eep!

Your website uses an old template or theme

Your business has evolved significantly since you last built your website

Your website isn’t optimised

Your website is hard to update

The user experience and customer journey for your clients is clunky

You need better website security

But hey, do not fret, help is on hand. At Glow, we have a full bag of web experience (over 23 years). We are creative geniuses; we are process driven and we have strong technical competence. We’re also a really nice bunch of people of people to work with.

Don’t miss this opportunity to make your brand to shine!

Let’s chat…we can offer monthly support packages or quoted prices.

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How can we help?

Develop powerful identities that make your brand truly unforgettable.

Leverage strategic marketing services to boost your business growth.

Deliver tailored and strategic communication solutions to effectively engage and align your audience.

Craft engaging digital experiences that captivate and connect with your audience.

Create visually compelling designs across all mediums that resonate with your audience.

Utilise dynamic videos and animations to captivate and engage with your audience.