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What exactly are these terms I hear you ask? UX stands for user experience’ and is a phrase predominantly used in the digital world, (however it can apply in other industries). It is the internal experience that a person has as they interact with every aspect of a company’s product or service. It includes the practical, experiential and valuable aspects of human–computer interaction. Therefore, it is a vital consideration when building, designing or maintaining any website, app or software.
User experience is a constantly evolving process, in which enhancing customer satisfaction and loyalty is the main objective. This is achieved by improving the usability, ease of use and the pleasure provided in the interaction between the user (that’s you) and the product (perhaps a swanky new app you have recently installed).
UI (User Interface) on the other hand is the digital interface on a device that the customer interacts with. You use an interface any time you navigate around a website, upload a great new shot to an app (let’s say Instagram for example) or create anything from a spreadsheet to a brochure using the software tools in a whole variety of different programmes.
So, now you know the basics are you intrigued to find out more? (We hope so, as it is very interesting). There is so much to UX and UI, however they are processes that we often take for granted. Do you ever stop to consider the depth of thought and innovation that has gone into creating all the individual elements and icons of an interface? Or the positioning of each section in a website and the routes you can take to navigate it?