Team Glow has worked with the best construction companies, in the Central South, for over 10 years. It is a thriving and growing market with many exciting opportunities.
If you work in construction or property and want to know how to leverage the best for your marketing we have created eleven highly effective marketing tips; to ensure your business gains more exposure and your brand is elevated, up high!
Here’s our top 11 marketing tips for construction companies!
Develop a Strong Brand Identity
Ensure that your logo, brand, colour palette, brand guidelines and brand message are on point, match your values and are consistent across all marketing platforms.
Leverage Content Marketing
Blogging: Publish articles and thought leadership pieces that highlight your expertise, for example latest technology, industry news, or successful project case studies.
Educational Guides: Create downloadable content that your audience needs to know about; guides, how to, the future of etc. to capture leads. And ensure you capture emails and nurture the relationships.
Showcase Completed Projects with High-Quality Imagery
Professional photographs win every time. You need to wow your captive audience of finished projects, as well as ones which are work in progress. Create a visual portfolio on your website and use on Instagram and TikTok to showcase your work visually.
Implement SEO Strategies
Optimise your website and content for local, regional, and national SEO to appear in search results when people look for your pertinent construction services.
Create Google My Business and Bing Places profiles to increase local visibility.
Use Social Media Strategically
Use the platforms for different content. Research Instagram, LinkedIn, You Tube and TikTok and create a strategy for each. They all have their merit and require bespoke content. Post updates about ongoing projects, educational content, and behind-the-scenes footage, your values, community work and the teams, all designed to humanise your brand.
Invest in Pay-Per-Click (PPC) Advertising
Use Google Ads to target keywords related to your construction services. This can drive immediate traffic to your website from potential customers actively searching for what you offer. Make sure you have created landing pages and full-proof enquiry systems before you start.
Engage in Video Marketing
The videos we have created for our construction clients are highly professionally and boost the brand! They highlight projects, client testimonials, or educational content about the construction process. Use YouTube and TikTok for your videos as they can be powerful platforms for visual storytelling.
Email Marketing Campaigns
Build your CRM and send regular newsletters to your email list with updates about projects, industry news, or community work and awards. Make sure to segment your audience for personalised messaging.
Network and Build Partnerships
Collaborate, regularly, with architects, the public sector, business organisations, such as Business South, and other industry professionals. These partnerships can lead to referrals and joint marketing opportunities.
Community Involvement and CSR
Build a meaningful CSR programme and participate in local community projects or charitable construction work. When quality (of your services) is given, and the market is competitive, it will be your ‘non construction’ projects which will give you the edge and get you noticed.
Update Your Website Frequently
Your website should be mobile-friendly, embed the latest design and technology web advancements, be easy to navigate, interactive and should drive through leads. Team Glow recently design and built a fantastic website for Knights Brown, and the results were instantaneous. Read more about its success here…
By applying these strategies, or even a few of them well, you will significantly boost your companies brand visibility and attract more clients. The key is to remain consistent and adaptive, always measuring your efforts and refining your approach based on results.
Glow can help you do your marketing yourself, work with you, or do it all! Give us a call or DM for a discovery call; we will be your secret weapon!
