Your Brand Message: What It Is, Why It Matters, and How to Create One

Author:

Lisa Barnett

Lisa B our very own Head of Creative, leads our studio and produces strong, vibrant communications to tell a story and get results. Lisa loves to turn the mundane into something beautifully creative and her love of procedures and order is a great asset to the studio and ensures projects are managed with precision and clarity.

Posted:

27/02/2025

A strong brand message is a must for any business. It’s how you show what you’re all about and connect emotionally with your audience. Your message should stick in people’s minds, stir up feelings, and sum up what your company stands for in just a few words or sentences.

Why Does It Matter?

A cracking brand message:

Grabs interest in your products or services
Sets you apart from the competition
Helps customers get what you’re all about
Builds loyalty, which means more sales

Crafting Your Brand Message

Here’s how to nail your brand message:

Know Your Values – Pin down what your business stands for.
Keep It Short and Punchy – Sum up your values in a snappy statement (think Nike’s “Just do it”).
Consistency Is Key – Use the same tone across all your marketing, from social media to adverts.

Tailoring Your Message

Make sure your message is:

Spot on for your target audience
Simple but engaging
Regularly updated to stay fresh

Why Consistency Matters

Consistency isn’t just for social media – it should shine through in your:

Website
Packaging
Logo
Ad campaigns

A joined-up message helps people recognise and trust your brand, making you stand out from the crowd.

Making the Most of Social Media

Social media’s a powerful way to get your brand message out there. To make the most of it:

Share top-notch, valuable content
Don’t be too pushy or salesy
Encourage interaction and sharing
Add social media share buttons and calls to action

More shares = More visibility + Better search engine rankings

Clarity and Personality in Your Message

Clear, powerful messaging helps people understand what you’re offering. Focus on:

One key message
Language that clicks with your audience
Avoiding mixed messages

Bring your brand to life by:

Adding personality to your content
Chatting with customers
Listening to feedback
Telling genuine stories

Wrapping It Up

By keeping your message consistent, clear, and full of character across all channels, you’ll build trust, connect with your audience, and set yourself apart from the competition.