Tips to kick start your marketing plan this new year


A marketing plan for the new year is a crucial and exciting task but one that doesn’t need to be onerous. It’s a great opportunity to set goals, devise strategies, and stay ahead.

Here are some key points to consider ensuring a successful marketing plan for the upcoming year.


First and foremost, take a moment to reflect on the previous year’s marketing efforts. Evaluate what worked well and what didn’t. Building upon past successes and learning from any mistakes will allow you to refine and optimize your strategies moving forward.

Define objectives

Next, clearly define your marketing objectives for the new year. Lean into the overall corporate strategy and what the business wants to achieve. The marketing plan then establishes its own objectives whether this is increasing brand awareness, generating more leads, supporting diversification and new product campaigns or boosting sales. Setting specific, measurable, achievable, relevant, and time-bound (SMART) goals will help guide your marketing efforts effectively.

Tailor to your audience

Tailor your marketing messages and channels to reach them effectively. Conducting market research, surveys, or analysing customer feedback can provide valuable insights.

Lists & Track

Now comes the fun part – develop a list of creative and innovative marketing strategies. Explore various channels like social media, content marketing, email campaigns, influencer partnerships, or even experiential marketing. Think outside the box and consider how you can stand out in a crowded marketplace.

Use tracking software too such as Trello, Basecamp or Slack to keep on top of projects and comms within your teams.

And the key, keep it all simple. No long documents or spreadsheets needed.

Set your budgets

Budgeting is a crucial aspect of planning for marketing in the new year. Allocate resources wisely to ensure your marketing initiatives align with your financial goals. Consider investing in marketing automation tools to streamline processes and maximise efficiency.

Review and analyse

Remember to plan in time to regularly review and track your marketing efforts throughout the year. Analyse key performance indicators (KPIs) to determine what’s working and what needs adjustment. This data-driven approach will allow you to optimise your marketing strategies and make informed decisions along the way.

Keep an eye on trends

Lastly, stay up-to-date with the latest marketing trends and emerging technologies, making note to schedule time to review and adapt your plan accordingly. The digital landscape is constantly evolving, and embracing new opportunities can give you a competitive edge. Consider incorporating video marketing, chatbots, or virtual reality experiences into your campaigns.

In conclusion, planning for marketing in the new year requires careful consideration and creativity. By setting clear objectives, identifying your target audience, exploring diverse marketing strategies, allocating resources efficiently, and staying adaptable, you’ll be well-equipped to achieve success in the upcoming year.

If you need further assistance or have any more questions, feel free to ask! Alternatively book one of our marketing strategy workshops and create your plan with us on tap to help.

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