The client

Navis Consulting offer a specialist recruitment service to the Maritime market, specialising in Commercial Shipping, Technical Shipping, Marine & Offshore.

What we did

Our brief was to create a modernised evolution of their brand, which conveyed their strength in the market place.

The result is a powerful logo, through the choice of a capitalised, customised typeface (take a look at how the ‘N’ brings the two parts of the logo together and also nicely mimics a ship’s hull) teamed with the smaller subtext ‘Consulting’. The hierarchy on these two elements is now much more balanced and has been given more breathing space, ensuring the logo has a fresh, modern feel. This has also significantly improved the legibility of the text.