In the studio this week, we’re loving the new animation we have produced for QFactorial, providers of quality management consultancy services.
We created the animation using Adobe After Effects as part of a promotional campaign to launch 56 oversized conversation cards, we also designed, earlier in the year. The cards feature a historical quote, along with a topic or question for discussion. The premise is that the cards can be used as great ice breakers to talk about quality and other business-related subjects. They also act as a brilliant training aid for conferences and mind mapping exercises on video calls.
The animation has great appeal, as it’s fun, impactful and is jammed full of bite sized, easy to digest info about the product. With catchy music, a strong brand identity plus fun animated transitions; it lends itself to being used as a powerful communication tool.
The product design of the cards is a combination of bold colour blocks, dynamic shapes, playful elements and areas of white space to provide a fresh and contemporary feel. Decorative features, such as large question marks were also used, not only to improve the aesthetic, but also to prompt conversation and to aid the approachable and playful feel of the design. You can see images of the product cards on our blog post from June 2020.
In addition to the cards and animation, we also created a branded box for the cards to sit in, which involved producing a net with an eye-catching wraparound design.
The team at QFactorial are keen to share conversation cards with like-minded professionals, perhaps as welcome interlude to the next Zoom call 😉. The questions get you thinking, spark inspiration and enable groups to open up. Get in touch with QFactorial if you’re interested in getting your hands on your own pack.
QFactorial is a consultancy business specialising in quality strategies, systems, tools, products and advice.
Established in 2013, they have built a reputation for balancing strategic thinking with pragmatic solutions. This approach has enabled them to work successfully with corporate entities, small and medium enterprises (SMEs), start-ups, quality professionals and business leaders.