This week we have been working hard on our final action list for an exciting new Glow update. And what better way to introduce, than with the creation of a Glow teaser video on our social media channels.
This year Glow is 20 years old. And this year, we are evolving. With a surprise waiting in the wings, we wanted to build anticipation with a bold and impactful video.
We created the succinct and punchy video in Adobe After Effects, using powerful stock footage, impactful music and engaging text to convey our message about an exciting new announcement. Watch this space – we can’t wait to share with you!
Video is a great media to help engage your audience and present key messages in a compelling way. Research shows that videos are a consumer’s favourite type of content to see from a brand on social media (Animoto, 2018), and that 54% of consumers would like to see more of this content from a brand or business they support (Hubspot, 2018). This indicates just how powerful video is as a marketing tool and why it is a valuable asset to invest in. This is further supported by the research statistic, which shows that 88% of marketers are satisfied with the ROI of their video marketing efforts on social media (Animoto, 2018).
The team at Glow are able to produce a wide range of marketing video options. From short, powerful teaser or announcement videos to large scale corporate productions, which provide a full overview of your brand and products/service. We can also create engaging animations, which provide an alternative style and viewing experience, again acting as another great marketing option.