In the Studio This Week: Parsons Development Brochure


In the studio this week, Parsons Construction Limited* has received the Glow-designed brochure for its new commercial development, East Horton Business Park.

Parsons got in contact with us at Glow, as they wanted us to design and brand a swanky new brochure for the commercial development, complete with Computer Generated Images (CGIs) of the offices, floorplans, site maps and specifications.

We began with an initial meeting, where Parsons presented Glow with the site plan and planning drawings. Glow were asked to project manage the entire process of the brochure development; gathering all the relevant information, working to deadlines, producing the CGIs of the buildings, writing the copy, designing the brochure, illustrating the site and location map, and printing the final copies of the brochures.

Parsons has a great team, who we really enjoy working with. They even provided some fantastic photography of the surrounding area taken using their drone, which we’ve used throughout the brochure design.

This imagery, coupled with our stunning CGIs, give the brochure a professional, high-end look, helped even more by the fact it’s printed on Colorplan and Arcoprint (if you know your paper stock, you’ll know this is the cream of the crop) and in a square format – who doesn’t love a square brochure!

We’ve since taken the brochure design and applied the design across large-format posters that will be displayed on the hoardings at the site, to display details of the development and the CGIs – we’re excited to see the CGIs in large-format, as they truly are beautiful.

*Parsons Construction Limited has over 27 years’ experience in delivering quality developments for commercial and residential use and East Horton Business Park is their latest offering; the first phase being the development of Four, Grade A B1a office units in Fair Oak, Eastleigh, Hampshire.

East Horton Business Park is right next door to the South’s major transport links and networks, just 5 miles from Southampton Airport Parkway and only 2.5 miles from Hedge End train station.


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