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4 top benefits of rebranding

Author:
Lisa Barnett
Lisa B our very own Head of Creative, leads our studio and produces strong, vibrant communications to tell a story and get results. Lisa loves to turn the mundane into something beautifully creative and her love of procedures and order is a great asset to the studio and ensures projects are managed with precision and clarity.
Posted:

Rebranding is a powerful and lucrative exercise. Whether it’s to refresh an outdated image, appeal to a new target audience or to build a new identity further to change, it’s one of the best business decisions you will make.

Here are our top benefits to rebrand:

1. Connect with your audience

The biggest advantage to refreshing the look and feel of your brand is the ability to reach new customers and reconnect with your existing audience. As a company grows and evolves its target audience may as well. Rebranding can offer the stimulation your business needs to build trust and engagement of your services and team.

2. Stand out from competitors

Differentiating your brand shows potential clients that your services are unique — and that you’re the experts. Rebranding your company to have its own voice, look, and feel will help establish your business as an industry leader with a personality – in line with your values – that appeals to your audience.

3. Stay current

Ensuring that your look is always ahead of the curve shows your customers that you pay attention to the trends within your industry. It promotes dynamism and ambition.

4. Reflect a new approach

If you’ve expanded – or contracted – to offer new products, grown to include more services, or set new a new approach for your business, then rebranding is the perfect vehicle to show that your business is evolving.

Whether you’re rebranding because you’re changing your approach or because you’ve outgrown your existing brand, it can be both an exciting and daunting time. But lucrative and worthwhile is a guarantee.

Remember a new brand should:

  • Reflect a company’s vision and values
  • Be versatile and adapt and grow with your company.
  • Be meaningful in both design and personality.

The Glow Studio LOVES rebranding projects and seeing our clients thrive. Let us be your secret weapon – your future self will thank you.

Check out our blog for some more information about rebranding:

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