There is a big difference between a ‘brand’ and ‘branding’.
Branding is the identity of your business, everything from its name, logo, colour palettes, trademarks and just the general appearance.
However, brands encompass all that branding offers and a whole lot more. It is how your brand looks, feels and communicates with people. It’s the experience, the journey, how you stand out from competitors and differentiate yourself as experts within your market. A powerful one can create a loyal audience.
But how do you create a strong brand?