In the Studio This Week, we’ve been busy preparing an extensive ski campaign for Southampton Airport.
With the weather looking a little gloomy and the night’s drawing in, what better way to brighten up the fast approaching winter season than an exciting ski holiday to Chambery or Geneva. You can get to the slopes faster and reach a wide selection of ski resorts this winter with easyJet and Flybe through Southampton Airport.
Glow was asked to produce the annual print and digital campaign, which promotes the benefits of flying with your local airport. In addition to the consistent brand features of a bold title to catch the eye and a footer containing the strapline, airline logos and contact details, we selected a striking image as the focal point of the design. This was then paired this with a contemporary design feature of angled Southampton Airport branded colour blocks.
We created adverts to go in a number of different publications, as well as producing competition leaflets, a welcome sign and digital designs to be used as website ads. In addition to this, we are currently working on campaign bunting, which will be used in the airport.
Click here to check out a previous ski campaign we designed for Southampton Airport back in 2018.
About Southampton Airport
Southampton Airport is a regional airport owned by AGS Airports Ltd. It serves around 40 direct European destinations with great onward connections to the world. It benefits from fantastic transport links located just off the M27 and M3 and with has Southampton Airport Parkway train station only 99 steps from the main terminal. For more information take a look at its facts and figures or find out about its interesting history.